Social media plays an important role in the success of a website. Being on social media you can create a brand of your own. There are different social media platforms for advertising however, it is not necessary to get social on each and every platform. We select the platform depending upon your goals. Social Media Optimization (SMO) a part of digital marketing is defined as the practice of promoting your business, products, services, brand or event on social channels like Facebook, Instagram, Twitter, You tube, Google+ and LinkedIn.